Brand Identity

A new branding was created to better reflect SOW’s unique personality, strengths and goals as a ministry. Especially as we are now moving towards a greater trajectory in legitimising ourselves in the community, there is no better way to begin solidifying our identity.

SOW

Green tones work together with the icon of leaves which represent growth. This imagery is linked to the vision of growth in the external community, uni-student resources and the alumni community.

missions

Orange plays the role of an accent colour, which brightens the colour palette. Similarly, missions is a department that we want to be encouraged to members. In the same way, the colour is eye-catching and crucial to the branding.

ALUMNI

Blue helps to balance the overall colour scheme. It is a colour that is cool and more “behind the scenes” compared to the eye- catching presence of orange. Similarly this represents the alumni community.

By providing a separate branding for Alumni, it reveals that SOW cares and puts in the effort to give something back to them as they support the ministry.